Often, when grocery retailers begin thinking about an eCommerce business, they start with strategizing over technology solutions. Despite running a company that offers an eCommerce grocery technology solution, I would argue that this thought process is fundamentally flawed. Don’t get me wrong, user experience absolutely plays an important role in the success of any eCommerce business. But even user experience involves far more than technology.
Below is the path I believe grocery retailers should travel after making the decision to start an eCommerce business. In some cases the sequence may not be important, as many of these things can occur in parallel:
1) Study competitors
• The service offered
• Consider what will work for you, not your competitors
2) Determine an internal leader and project manager
3) Devise a strategy
• Click & collect vs. delivery
4) Find the right partner
• Be careful with companies with a sole focus on technology. This is not a business that can be addressed with technology alone. You’ll need a partner that has a thorough understanding of all components necessary in building a successful eCommerce grocery business.
5) Select a pilot store
6) Gather feedback
7) Engage the staff
That’s a brief rundown based on our considerable experience and success. If you like to know more, please contact us. We’d love to hear from you.